The Web Shack | Why Use Professional Photography in Your Marketing - Web Shack Design - Custom Websites, Hosting, and Social Media Marketing in Minneapolis and St. Paul, Minnesota
Photography is a critical piece of a website and social media marketing strategy. The Web Shack, a web design company in Minneapolis and St. Paul, Minnesota, and its sister company, Archibald Studios Photography, provides professional photography services in portraiture, product photography, headshots, real estate photography, and commercial photography.
photography, professional photographer, marketing, social media, stock photography, email marketing, website, branding, images, product photography, headshots, portraits, real estate photography, lifestyle photography, architecture
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Why Use Professional Photography in Your Marketing

Why Use Professional Photography in Your Marketing

It’s a story repeated over and over on the internet.  A company invests an enormous amount of time and money in an online marketing campaign – a new logo, social media and email marketing, print materials, and a brand new mobile friendly website.   Hours upon hours are spent poring over colors, branding, fonts, and writing copy.  However, there is one critical element of marketing that is often overlooked …. photography.

In a visual medium where your customer’s attention span is counted in mere seconds, it is vital to communicate your message quickly, accurately, and with maximum impact.   Your website, marketing materials, and social media presence are today’s equivalent of the store displays of the past.  A page full of text, or small, low quality graphics will not attract the attention or interest of your customers.

So what about stock photography?  While stock photography is an excellent choice for some purposes, proceed with caution.   Some stock photography, especially those with “too perfect” generic posing, can be an inaccurate and not a true representation of your brand.

HIRE A PROFESSIONAL.  A professional photographer will come to you to capture the essence of your unique business, photographing your location, products, and employees in a variety of realistic situations.  This creates authenticity, and establishes trust and confidence with your customers.

We offer something many web design companies don’t.  Through our sister company, Archibald Studios, we provide professional photography services – including products, portraiture, headshots, real estate, lifestyle, architecture, and people – on-site at your location.  We have been telling stories through photographs for many years – we look forward to telling yours.

Professional Photography on Location at Your Small Business