Why Use Professional Photography in Your Marketing
It’s a story repeated over and over on the internet. Â A company invests an enormous amount of time and money in an online marketing campaign – a new logo, social media and email marketing, print materials, and a brand new mobile friendly website. Â Hours upon hours are spent poring over colors, branding, fonts, and writing copy. Â However, there is one critical element of marketing that is often overlooked …. photography.
In a visual medium where your customer’s attention span is counted in mere seconds, it is vital to communicate your message quickly, accurately, and with maximum impact. Â Your website, marketing materials, and social media presence are today’s equivalent of the store displays of the past. Â A page full of text, or small, low quality graphics will not attract the attention or interest of your customers.
So what about stock photography? Â While stock photography is an excellent choice for some purposes, proceed with caution. Â Some stock photography, especially those withÂ “too perfect” generic posing, can be an inaccurate and not a true representation of your brand.
HIRE A PROFESSIONAL. Â AÂ professional photographer willÂ come to you to capture the essence ofÂ your unique business, photographing your location, products,Â and employees in a variety of realisticÂ situations. Â This creates authenticity, and establishes trust and confidence with your customers.
We offer something many web design companies don’t. Â Through our sister company, Archibald Studios, we provideÂ professional photography services – including products, portraiture, headshots, real estate, lifestyle, architecture, and people – on-site at your location. Â We have beenÂ telling stories through photographs for many years – we look forward to telling yours.