The Web Shack | The Do's and Don'ts of Social Media - Web Shack Design - Custom Websites, Hosting, and Social Media Marketing in Minneapolis and St. Paul, Minnesota
Social Media can be a powerful asset to your small business or non-profit organization, but it can also be confusing and overwhelming, and even a detriment if neglected or not used correctly. The key to success is being social, creating relationships, and CONNECTING with your customers. The Web Shack, a web development company offering web design, hosting, social media marketing, and photography services in the twin cities of Minneapolis and St. Paul, Minnesota, can help you develop a consistent social media marketing plan that is tailored to your small business or non-profit organization.
social media, marketing, small business, non-profit, strategy, social, platform, plan, goals, content, spam, sell, products, services, connect, engage
51012
post-template-default,single,single-post,postid-51012,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-2.1,smooth_scroll,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

The Do’s and Don’ts of Social Media

The Do’s and Don’ts of Social Media

Social Media can be a powerful asset to your small business or non-profit organization … but it can also be confusing and overwhelming, and even a detriment if neglected or not used correctly.  Yes, it’s a powerful marketing tool, but what is often forgotten is that it is a SOCIAL platform.  The key to success is being social, creating relationships, and CONNECTING with your customers.  Don’t talk TO them, interact WITH them.

So, how do you navigate the murky waters of social media marketing? Thesteelmethod.com has created a helpful infographic with some of the do’s and don’ts of social media marketing.  Just some of the tips:

THE DO'S

  • Have a PLAN before you start
  • Create measurable GOALS
  • Be CONSISTENT
  • Make it PERSONAL
  • Be a good SOCIAL citizen
  • Build a strong NETWORK
  • Give GREAT CONTENT that your customers will share
  • Be ENGAGING
  • Be a GOOD LISTENER

THE DON'TS

  • Rely on ONE platform
  • Build your network TOO QUICKLY
  • Be PUSHY
  • Make it ALL ABOUT YOU
  • SPAM social sites
  • Try and SELL people
  • Use generic MARKETING techniques
  • Forget to THANK people

The bottom line to these do’s and don’ts is to treat social media as an interaction with your customers.   Engage, listen, respond – don’t “market”.   If you create a social media presence where your customers feel heard, engaged, and are interested in your content – they will remain your followers.  If they feel they are simply being “sold” a product or marketed, they will become disengaged and stop following you.

Another good rule of thumb is the “80/20 rule”.  Eighty percent of your content should be from other sources or topics that are relevant to your business but not promoting a specific product or service (for example: photos, infographics, memes, links to articles, tips, polls, general information, etc.).  The remaining 20% of your content should be directly promoting your business or products.

THE DO'S AND DON'TS OF SOCIAL MEDIA