The Do’s and Don’ts of Social Media
Social Media can be a powerful asset to your small business or non-profit organization … but it can also be confusing and overwhelming, and even a detriment if neglected or not used correctly. Â Yes, it’s a powerful marketing tool, but what is often forgotten is that it is a SOCIAL platform. Â The key to success is being social, creating relationships, and CONNECTING with your customers. Â Don’t talk TO them, interactÂ WITH them.
So, how do you navigate the murky waters of social media marketing? Thesteelmethod.com has created a helpful infographic with some of the do’s and don’ts of social media marketing. Â Just some of the tips:
- Have a PLAN before you start
- Create measurable GOALS
- Be CONSISTENT
- Make it PERSONAL
- Be a good SOCIAL citizen
- Build a strong NETWORK
- Give GREAT CONTENT that your customers will share
- Be ENGAGING
- Be a GOOD LISTENER
- Rely on ONE platform
- Build your network TOO QUICKLY
- Be PUSHY
- Make it ALL ABOUT YOU
- SPAM social sites
- Try and SELL people
- Use generic MARKETINGÂ techniques
- Forget to THANK people
The bottom line to these do’s and don’ts is to treat social media as an interaction with your customers. Â Engage, listen, respond – don’t “market”. Â If you create a social media presence where your customers feel heard, engaged, and are interested in your content – they will remain your followers. Â If they feel they are simply being “sold” a product or marketed, they will become disengaged and stop following you.
Another good rule of thumb is the “80/20 rule”. Â Eighty percent of your content should be from other sources or topics that are relevant to your business but not promoting a specific product or service (for example: photos, infographics, memes, links to articles, tips, polls, general information, etc.). Â The remaining 20% of your content should be directly promoting your business or products.